Growth Engineer - Data & Tracking

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)? Are you looking for a work environment that values trust, proactivity, and autonomy? Are our Engineering principles aligned with your vision? Then Pennylane is the right place for you ! Our vision We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones). We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business. About us Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!) In 5 years of existence, we’ve managed to : 💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants 💰 Raise a total of €400 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more... 👨‍👩‍👧‍👦 Grow from 7 cofounders to 1000 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor . 🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe 🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings 🚀 Already more than 900,000 small and medium-sized enterprises (SMEs) and over 6000 accounting firms use Pennylane in France! Your impact Great growth decisions start with reliable data. At Pennylane, we're building the financial operating system for European businesses. As we grow and expand into new markets, understanding how users discover, interact with and adopt our product is becoming increasingly important. That's where Growth Engineering comes in. We're looking for a Growth Engineer with strong data and tracking expertise to help us build reliable, scalable tracking and analytics foundations across our digital acquisition journeys. You'll join our Growth Engineering team and work closely with Thomas, our Growth Engineering Team Lead , within the Marketing Website squad. Your mission ? Make sure we collect the right data, trust what we measure and turn insights into better growth decisions. What you'll do Build reliable tracking foundations You'll own the technical implementation and reliability of tracking across our website and acquisition funnels. • Design, implement and maintain tracking plans across key user journeys. • Build and improve event tracking, user identification and data collection. • Work with tools such as Segment, Amplitude and Google Tag Manager. • Ensure tracking consistency, accuracy and reliability across our digital ecosystem. • Identify and resolve tracking issues before they impact business decisions. Connect data across our growth ecosystem You'll help build the technical connections between our website, internal systems and analytics tools. • Develop and maintain APIs and integrations between platforms. • Ensure reliable data flows between our acquisition, product and analytics tools. • Collaborate with Data teams to improve data quality and consistency. • Support the evolution of our tracking architecture as Pennylane scales internationally. Power experimentation and conversion You'll work closely with Growth, Marketing and Data teams to understand user behavior and improve acquisition performance. • Implement the technical foundations for A/B testing and experimentation. • Help measure acquisition funnels and identify opportunit