Regional Field Marketing Manager, EMEA Platforms

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our EMEA Marketing team is a dynamic, fast-growing group that loves turning customers into enthusiastic Stripe advocates. We work hand-in-hand with our Sales team to build demand, help users get the most out of our products, and craft marketing plans that truly resonate with local audiences. Platforms is one of the largest and fastest-growing segments at Stripe. Our team works with ambitious software companies, including Shopify, Treatwell, Sage, and Wix. We help them to embed payments, payouts, and financial services directly into their software, transforming payments from an operational cost center into a core revenue engine. Because these businesses vary widely by vertical, technical maturity, and local market dynamics, our marketing balances a clear EMEA-wide strategy with the flexibility to activate locally. We have a lot still to build, and we're tackling it as a diverse, international team that thrives on collaboration, bold innovation, and genuine curiosity. If you love to learn and want to make a meaningful impact, we'd love to have you join us. What you’ll do You'll lead marketing strategy and plan delivery for Stripe's Platforms segment in EMEA, and serve as the main marketing partner on the EMEA Platforms Leadership Team. You'll set the regional field marketing strategy and investment plan, and shape how Stripe shows up across the region's platform ecosystem. You'll be accountable for demand, pipeline, customer advocacy, and Stripe's long-term market position in this segment. As a senior individual contributor, you'll bring regional and global teams together around shared marketing priorities for EMEA Platforms, secure the key investment areas to deliver them, and balance global strategy with regional needs. You will directly lead high-priority initiatives across the region. Responsibilities • Define and own the integrated EMEA Platforms marketing strategy, turning business goals, market dynamics, customer needs, and competitors into clear priorities. • Partner directly with EMEA Platforms GTM leadership to set shared priorities, actively participate in business and pipeline reviews, and drive investment decisions for the highest-value opportunities. • Build and oversee the full-funnel marketing plan for this segment, encompassing brand, demand generation, account-based marketing, pipeline generation and acceleration, executive engagement, and customer advocacy. • Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages and field marketing programs. • Bring regional and global teams (including Demand Generation, Product Marketing, and Communications) together to deliver the marketing plan, and adapt global strategies to regional buyer expectations, regulation, and the competitive landscape. • Build Stripe’s brand presence for EMEA Platforms through executive engagement, industry initiatives, and customer stories, and lead the programmes yourself where local context and senior ownership matter most. • Own the EMEA Platforms marketing budget and the commercial metrics across demand, pipeline progression, product adoption, priority-account engagement, and ROI. Use the results to p