Product Marketing Manager

About Keyfactor Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor! Title: Product Marketing Manager Location: United States (Remote) Experience: Mid-Level Job Function: Marketing Employment Type: Full-time Industry: Computer & Network Security About the position As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of what customers need and the ability to turn complex technology into meaningful business value. Keyfactor is looking for a Product Marketing Manager to help shape and execute the go-to-market strategy for our core solutions. You will work closely with Product, Sales, Customer Success, and Marketing to understand our buyers, strengthen our positioning, bring new capabilities to market, and equip the field to win. You will translate technical capabilities into clear, compelling stories and help connect our solutions to the value of the Keyfactor Trust Control Plane. This role is a strong fit for a curious, collaborative product marketer who is comfortable learning complex technology, engaging directly with customers and internal experts, and turning insight into high-quality work. Applicants must be legally authorized to work in the United States. Responsibilities • Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success. • Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success. • Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption. • Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field. • Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through. • Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes. • Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points. • Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements. Skills and Qualifications • 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions. • Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations. • Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers. •