Marketing Manager, Pharmacy Choice

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary At CVS Health, we are a purpose-driven health care innovation company committed to making health care more affordable and accessible for the patients we serve. We’re seeking a strategic and execution-focused marketer to support programs that drive Pharmacy Choice for patients.   This role is ideal for a marketer who enjoys translating strategy into strong, measurable execution across a variety of initiatives, including paid search, affordability programs, and patient-facing goodwill efforts. The ideal candidate brings a strong sense of accountability and ownership, is comfortable navigating ambiguity and change, and can independently move work forward while adapting to evolving priorities. Reporting to the Senior Manager, Rx Growth Strategic Marketing, the Manager will manage and execute key Pharmacy Choice initiatives, support the paid search program supporting Rx growth efforts, and help manage budgets and performance across assigned programs.   This individual will work closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, Pharmacy Operations, Legal, Compliance, and agency partners to keep programs on track and deliver measurable impact for patients and the business.    Key Responsibilities:   • Manage the execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts, supporting broader growth objectives and patient needs. • Partner cross-functionally with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agency partners to translate marketing priorities into actionable plans, coordinate timelines, surface risks, and support successful launches across channels. • Develop and execute patient-facing marketing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts that build trust, improve access to care, and communicate prescription affordability solutions. • Support and optimize paid search and emerging search strategies, collaborating with media partners on keyword strategies, bidding approaches, ad copy, performance measurement, and ongoing optimization. • Track program performance and budgets, including spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations to improve marketing effectiveness and investment efficiency. Required Qualifications •  3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs, preferably within healthcare, retail, consumer marketing, or another highly regulated industry. • Strong attention to detail, with the ability to ensure accuracy and consistency across marketing materials, program deliverables, and reporting. • Experience supporting or managing marketing and media campaigns and working with media agencies or internal media teams to execute and measure performance-driven marketing programs. • Strong analytical and business skills, with the ability to use data, marketing analytics, and reporting to identify insights and inform optimization. • Experience tracking marketing budgets and program performance and supporting forecasting and investment planning. • Demonstrated ownership and accountabi