Sr Marketing Manager, Annual Planning

The pay range is $95,000.00 - $171,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits . About Us: Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here .   Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive guest preference, behavior and deliver an amazing guest experience that translates to business growth, increased loyalty and master brand equity. Core Responsibilities: • Lead the Annual Planning Strategy: Develop the overarching annual marketing strategy that translates enterprise ambitions into a clear role for marketing, a focused set of strategic choices, measurable goals and a coordinated enterprise plan. • Build an Enterprise-Informed Strategic Point of View: Synthesize cultural, industry, business, and consumer context into a distinctive point of view on where marketing can create the greatest impact. • Set Measurable Goals from the Strategy: Translate the annual planning strategy into specific, measurable outcomes for marketing. Define the goals and success measures that guide planning, enable accountability, and create a shared filter for evaluating progress and optimizing against. • Orchestrate Enterprise Alignment and Adoption: Partner across the enterprise to shape, communicate, and activate the strategy. Establish the planning cadence, forums, and narratives that build understanding that ultimately enables teams to translate the strategy into connected plans. • Create the Conditions for Strategy-First Thinking to Ignite Bolder Ideas: Set the bar for what a strong plan looks like and hold teams accountable to the strategic choices and goals. Build intentional collaboration that pressure-tests ideas while giving teams the latitude to create a connected year of moments and initiatives rather than a single, prescribed campaign. • Guide Investment and Strategic Trade-offs: Use the strategy and measurable goals to assess opportunities, recommend where marketing should invest, and make trade-offs transparent. Apply consistent criteria such as opportunity size, guest and business impact, dist