Director Product Management - Customer Data Platform

Director Product Management – Customer Data Platform   About us:    As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.   Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.   Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Guest Experience organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.   The Customer Data Platform (CDP) Product team is a global organization within Guest Experience that builds Target’s next-generation connected enterprise and guest experience platforms. As Target’s enterprise foundation for trusted, actionable guest and marketing data, the CDP unifies data into reusable profiles and connects upstream sources with downstream decisioning, analytics, personalization, activation, social commerce, and emerging agentic systems. Through Guest Data Foundations, the team enables AI-first, real-time personalization, improves marketing effectiveness, and scales horizontal capabilities across Target with strong governance, reliability, scalability, and privacy—fueling growth and transforming guest experiences through a modern, human-centered, uniquely Target approach.   About the role: This Director of Product Management role will be based in Target in India (TII) and will lead a product team in close partnership with leaders and teams across Target.   • Decisioning & Intelligence: 30+ models built off the silver and bronze layers, powering data science, AI/ML decisioning, and analytics.   • Activation & Personalization: Data and services enabling Audience Platform, personalization models, Next Best Action, experimentation through A/B tests, real-time triggers, and Customer360-powered marketing activations.   • Marketing Data Centralization: Centralized marketing data across channels, including DAV, organic and paid social, and search through Funnel.io, enabling stronger channel relationships and unified reporting.   • Creative & Asset Data Enablement: Availability of CDMS creative and asset data for activation and performance marketing reporting.   • Taxonomy Definition: Definition and governance of marketing data taxonomy to ensure consistent classification, channel alignment, reporting accuracy, and scalable activation across Marketing 360 datasets.   • Social Commerce: Unified datasets supporting Club Target, creator programs, affiliates, and off-platform data integration and activation centralized in Marketing 360.   • ML & Agentic Systems: Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.   As Product Director, you will set the product vision and own the strategy and roa