Manager, Performance Marketing - Paid Search & Display

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario, Manager, Performance Marketing - Paid Search & Display About Capital One Canada For 30 years, we’ve been on a mission to change banking for good. We challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated. We’re driven by what’s possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians. Every challenge is an opportunity to lead from the front, working together toward a shared vision that extends far beyond banking. We balance high-performance with investment in your long-term success, ensuring you have the support you need to do your best work. Here, you’ll take full accountability for your path, upskilling through hands-on experience and mentorship, to turn your curiosity into a career built on your own terms.  Are you ready to redefine what’s next? About the Team As a Manager in Performance Marketing at Capital One, you will join the Performance Marketing team and be a part of a collaborative cross-functional team responsible for driving customer growth and efficiency across Paid Search and Low Funnel Display. You’ll work closely with other Performance Marketing experts, as well as our business analyst, data science, product, and technology groups to help grow our business. About the Role As a Manager in Performance Marketing, you will lead a team responsible for driving customer growth and efficiency across key performance marketing channels, including Paid Search and Low Funnel Display (particularly Paid Email - DGen, Microsoft, Yahoo). You’ll own the Paid Search and Low Funnel Display channels and be accountable for their performance, working closely with our analytics, creative, data, legal, and technology teams to bring new strategies, optimizations, and reporting enhancements to life. In this role, you will lead a team of associates and partner with leads across the business to shape strategies, own end-to-end execution, process improvements and manage an ongoing testing agenda across Paid Search, PMAX and Demand Gen programs. The ideal candidate should have experience in leading performance marketing teams and strategies, and working with key platforms, including: SA360, Google Ads, Microsoft Ads, etc. You will stay in-tune with industry updates and best practices to continue your growth, including how AI is changing the landscape for how consumers shop for credit. You’ll own the development of the performance marketing associates on your team. You will work with numbers, partnering with our analytics group and making evidenced backed recommendations to ensure we come to the right outcomes and efficiently grow our business.   Your Responsibilities: • Lead, train and manage a team of associates performing daily management of Paid Search and Low Funnel Display campaigns from planning and execution to analysis and reporting. • Partner with Business Analyst and Data Science teams to measure the effectiveness of marketing investments - identifying opportunities and actions to iterate and improve campaign performance and impact. • Collaborate with internal associates and partners to develop full-funnel digital strategies for acquisition and product focused campaigns.  • Own campaign strategies and tactics, including bidding models, attribution approaches, signal frameworks, and more. • Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, Creative etc. to execute strategies End to End. • Work with a cross-functional team to develop and execute a testing agenda, i