Campaign Strategy & Implementation Manager

Our client, a Fortune 100 financial services organization, is seeking a Marketing Campaign Strategy & Implementation Manager to support a leading global financial services organization.  This individual will play an important role in translating marketing strategies into actionable campaign plans, coordinating execution across multiple internal teams and channels, and helping deliver effective, personalized customer experiences. The ideal candidate brings a strong understanding of marketing strategy and campaign execution, excellent organizational and communication skills, and the ability to manage competing priorities while maintaining a high level of accuracy and attention to detail. The Details: • Location: Remote within the U.S. • Duration: Approximately a 12-month consulting role with the possibility of extension (must be able to work on Blend’s W2 without sponsorship) • Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on! What you’ll do: Campaign Strategy & Execution • Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables. • Support channel intake, prioritization, and coordination with cross-functional execution teams to ensure campaign activities are aligned and progressing as planned. • Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams. • Support internal teams in implementing creative collateral and marketing capabilities, including personalization and integration initiatives. • Identify execution dependencies, track progress, and help ensure campaign deliverables are completed accurately and on schedule. Cross-Functional Coordination & Stakeholder Management • Serve as a central point of coordination across marketing, product, analytics, channel, operations, and agency teams. • Partner with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams to support campaign execution and targeting coordination. • Work closely with digital and mobile marketing strategy leads, as well as email strategy stakeholders, to support campaign planning and implementation. • Facilitate communication across teams, helping clarify requirements, resolve execution questions, and maintain alignment on priorities and deliverables. Campaign Performance & Optimization • Partner with analytics teams to track campaign KPIs, gather performance insights, and support the evaluation of campaign results. • Work with digital, mobile, and email strategy leads to capture campaign learnings and support ongoing optimization plans. • Help translate performance findings into actionable recommendations that improve campaign effectiveness and overall customer experience. • Support coordination of audience targeting and personalization efforts in partnership with marketing information management and channel teams. Documentation, Reporting & Controls • Maintain accurate campaign records, status updates, and progress tracking within the organization's marketing workflow tools. • Develop and maintain campaign documentation, project plans, timelines, and supporting materials to ensure visibility across stakeholders. • Help document business needs and translate marketing objectives into clear requirements for internal execution teams. • Ensure campaign activities and deliverables adhere to established processes, documentation standards, and rigorous controls requirements. • Maintain a strong focus on detail and quality throughout the campaign lifecycle, helping ensure th