Field Marketing Lead

We're the only company pioneering leadership coaching for large enterprises in an AI-first way. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together through AI-powered personalization that adapts to individual goals and organizational culture using the latest advances in machine learning and natural language processing. Learn more about our work with Microsoft: Valence Brings AI Coaching More Deeply Into the Flow of Work with Microsoft 365 We've been featured in Harvard Business Review, TIME, World Economic Forum, Financial Times, Forbes and an Inc. 5000 fastest-growing private companies in America. Our clients represent diverse and sophisticated enterprise AI implementations globally, including Coca-Cola, Delta, Nestlé, General Mills, Schneider Electric, Deutsche Telekom, AstraZeneca, Prudential, CVS and Bristol Myers Squibb. The Role Valence is helping some of the world’s largest companies rethink how they develop their people through Nadia, our enterprise AI coach. Our events bring that work into conversation with the Fortune 500 executives exploring what AI can make possible for their organizations. We’re hiring a Field Marketing Lead to shape how those conversations become lasting relationships, stronger customer communities, and measurable business growth. Events have been foundational to Valence’s growth, and this is an opportunity to build our field marketing capabilities as our business expands. You’ll own the commercial performance of our global events program across North America and Europe, engaging enterprise prospects and customers through sponsored events, partner programs, and Valence-branded experiences. You’ll also set the strategy for regional Valence-hosted events to shape the programming and communities that give leaders a compelling reason to come together. This role will partner closely with leaders on Sales, Client Solutions, and Marketing to connect audience insight and creative ideas to commercial outcomes. You’ll inform how we engage priority accounts, prepare executives and sellers for meaningful conversations, and build the reporting to continually review and improve event performance. This is a hands-on-role on a lean marketing team operating at startup velocity. We’re looking for sharp commercial judgment with creative ambition and analytical depth— someone who has seen scale but is excited to test ideas and understand what drives results to build one of the highest-impact events program in enterprise. What you’ll do • Own commercial activation and outcomes across the field events program; define event objectives, account and audience priorities, activation plans, and success measures across sponsored events, partner programs, and Valence-owned events. • Co-create a strategy for regional Valence-hosted events with Sales and CS leadership that is informed by account priorities and relationship objectives. • Build integrated event campaigns with event-specific sales enablement assets, including outreach and invitation templates, talking points, and follow-up communications. • Activate Sales, CS, and/or Valence executives before, during, and after events with clear commercial briefings and account-specific engagement plans that drive business goals. • Inform event content and programming based on established event objectives, and bring content insights from events to guide future campaigns. • Own and track commercial outcomes, connecting event activities to program performance and ROI. • Communicate insights and scale what works. Build repeatable playbooks and recommend which events and approaches to expand, change, or stop based on performance and commercial priorities. What we’re looking for • 5+ years of marketing