Director of Communications

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this our people are honest, dynamic, and community spirited. If these are values you share, we would love you to join our team. The Role: As the Director of Communications you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition. Based in Mulberry’s Kensington HQ, the roles primary focus is the UK, EU & US whilst also providing strategic guidance and support to local marketing teams in China, South Korea and Japan and respective agency partners. You will be responsible for implementing the 360 global communication strategy encompassing PR, Events and Talent, to ensure a consistent global strategy and brand voice across the markets. You will also drive the Mulberry by Christopher Kane strategy – working with the RTW team and agencies. Duties and responsibilities: PR: • Develop strategic 360° global communication plans, that ensures a consistent brand voice across the markets • Achieve strong editorial coverage in line with the annual objectives • Work with key agencies to deliver this objective – across Mulberry core and Mulberry by Christopher Kane • Devise and work with the team to execute targeted communications plans for the launch of key projects, product launches, brand events and collaborations • Oversee an effective and creative product placement strategy • Support the team to identify and map key target media for Mulberry across the relevant markets • Responsible for overall story and feature placements • Manage and evaluate interviews requests and speaking opportunities for CEO, CFO and Creative Director, RTW • Analyse and improve on editorial output achieved each season in qualitative and quantitative terms • Oversee the creation of press kits, press releases and other seasonal documents • Work closely with the key markets (including marketing & communications managers and communications agencies), to adapt the global communications strategy to local market needs. s • Oversee the execution of agreed strategy, supporting the local teams to generate positive editorial coverage across features, news and product stories. • Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds • Stay ahead of key industry news and updates as well as competitor activity and share developments across departments • Advise the Brand Director and wider Executive Committee on interesting developments, movements, new trends, and new directions within the Global media landscape • Advise on partnerships, collaborations and sponsorships to drive brand awareness and support commercial objectives. • Foster strong internal relationships with all areas of the business including creative studio, marketing, product management, buying & merchandising, finance and retail to support business objectives • Forecast and manage departments budget with an in-season agile approach to allocate in accordance with the businesses needs • · Oversee reports for timely distribution across the business Events: • In partnership with the brand marketing team, deliver the Mulberry by Christopher Kane show at LFW • Responsible for the successf