Solutions Marketing Manager

The Solutions Marketing Manager will help grow adoption, awareness and market share for Aya emerging business lands across healthcare and education. This role will develop and execute marketing strategies that position our solutions clearly, support sales teams, drive revenue growth and strengthen engagement with healthcare organizations and other target audiences. The ideal candidate is a strategic and creative B2B marketer who can quickly become a subject matter expert, translate complex solutions into compelling customer-focused messaging and lead cross-functional initiatives from strategy through execution. This role requires strong writing, market insight, project management and the ability to identify opportunities that help our brands scale and have greater impact. Who We Are: We’re an $8+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform. At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians, and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally. Responsibilities: • Brand Growth and Go-to-Market Strategy • Develop and execute marketing plans that increase brand awareness, generate demand and drive adoption across assigned business lines. • Lead email marketing initiatives that apply audience insights and industry best practices to drive engagement, increase adoption and support business growth. • Conduct market, customer and competitor research to identify growth opportunities and inform go-to-market strategies. • Build deep knowledge of Aya’s solutions, target audiences, buyer personas, market conditions and competitive landscape. • Identify opportunities to increase market share and keep Aya’s brands top of mind with healthcare organizations and target audiences. • Positioning, Messaging and Content • Develop clear, compelling positioning and messaging that differentiates Aya’s solutions in the market. • Use storytelling to bring customer needs, business challenges and solution outcomes to life across websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers and other marketing materials. • Create content for websites, email campaigns, digital advertising, sales sheets, presentations, case studies, white papers and other marketing materials. • Sales Enablement and Cross-Functional Marketing • Partner with sales and business leaders to develop campaigns, sales plays, presentations and other resources that support revenue growth. • Collaborate with various teams across the organization to execute integrated go-to-market plans. • Manage multiple initiatives and projects from strategy through execution. Required Qualifications: • 5+ years of experience in marketing • Proven experience developing thoughtful marketing plans that drove impact  • Ability to gain the trust and respect of key internal stakeholders and to quickly establish yourself as a trusted advisor and subject