Paid Social Executive (12 Months Contract)

Campaign build, management and account health  • Build, launch and maintain campaigns across Meta, TikTok and X for web conversion, lead generation, app install and app-event objectives.  • Manage assigned campaigns and markets day to day, including objectives, optimisation events, audiences, placements, bids, budgets, schedules, creative, copy and destination settings.  • Execute accurate campaign duplication, bulk changes and asset uploads using available platform tools and approved workflows.  • Monitor delivery and diagnose issues including limited learning, low delivery, audience saturation, frequency pressure, placement inefficiency and conversion-signal weakness.  • Maintain account hygiene through naming conventions, labels, URL and UTM checks, disapproval checks, pre-launch QA, change logs and routine health reviews.  • Identify and implement optimisation opportunities independently within agreed commercial and compliance guardrails.   Audience strategy and analysis  • Build and maintain prospecting, retargeting and lifecycle audience structures aligned to campaign objectives and customer journey stages.  • Use approved first-party, website, app-engagement and platform audiences, including custom audiences, lookalike or equivalent expansion and automated audience products where appropriate.  • Maintain accurate exclusions and suppression logic to reduce overlap, protect prospecting activity and avoid inappropriate retargeting.  • Analyse audience performance by market, funnel stage, creative and placement; identify saturation, weak quality, scale constraints and expansion opportunities.  • Turn audience findings into clear actions across targeting, exclusions, budget allocation, creative briefs and campaign structure.  Budget pacing and forecasting  • Monitor spend against approved plans by platform, market and campaign, maintaining an accurate pacing view.  • Flag over- or underspend risk early, explain the cause and recommend corrective action.  • Reallocate budget within agreed guardrails based on performance, delivery opportunity, downstream quality and business priority.  • Provide short-term forecasts and month-end outlooks, clearly stating assumptions and delivery risks.  • Escalate material budget, tracking, policy or inventory constraints before they affect delivery.  Creative performance and briefing  • Analyse performance by creative concept, hook, message, proposition, format, duration, placement, call to action and variation where data is available.  • Identify winning and underperforming patterns, creative fatigue and gaps in platform-native asset coverage.  • Convert findings into clear test hypotheses and prioritised recommendations rather than descriptive commentary.  • Brief the creative team on new concepts, iterations and platform-native variations, including objective, audience, insight, hook, message, format, required versions and success metric.  • Track assets from briefing through launch and post-test analysis, documenting learning for future iterations and localisation.  Landing-page and post-click performance  • Monitor post-click conversion performance using available analytics, segmented by platform, campaign, audience, creative, device, market and landing page where useful.  • Identify likely friction, message mismatch, weak journey alignment, broken links, tracking gaps or page-performance issues that may suppress conversion.  • Check destination URLs, deep links, app-store routes, UTMs and campaign-to-page alignment as part of launch and ongoing QA.  • Brief CRO, web, product or app teams on evidence-based improvement and testing opportunities; this role supports analysis and briefing rather than owning the full CRO roadmap or development.  Competitor monitorin