Senior Communication Manager - Retail sector

The company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint. Jobomschrijving The Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian & Luxembourg markets. The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network. Communication Strategy and Management • Develop and monitor the annual communication plan. • Define communication priorities for the Belgian and Luxembourg markets. • Track KPIs and analyze campaign performance. • Monitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets. Media Management • Oversee media investments. • Coordinate media agencies. • Manage TV, VOD, radio, cinema, social media, and SEA campaigns. National Campaign Management • Oversee the rollout of brand campaigns and key commercial highlights. • Ensure adaptation of campaigns for the Belgian and Luxembourg markets. • Approve communication content and activation plans. Press Relations, Influencer Marketing and Partnerships • Manage PR and influencer agencies. • Define press and influencer engagement plans. • Supervise brand visibility initiatives. Digital Communication • Define the social media strategy and coordinate agencies. • Oversee website updates. • Approve CRM campaigns. Local Communication • Define local communication initiatives. • Support and guide franchise partners in their communication activities. • Develop specific traffic-driving operations. • Define and supervise communication plans for store openings and renovations. Network and stores • Act as the main communication contact for the stores. • Coordinate and facilitate communication across the network. Budget Management • Manage all communication budgets. • Conduct supplier negotiations. • Ensure cost optimization and efficient spending. • Bachelor's or Master's degree in Communication, Marketing, or Business School. • Minimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage). • Strong budget management and agency management skills. • Excellent analytical, coordination, and project management abilities. • Highly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management). • Fluency in French and Dutch, both written and spoken.