Product Marketing Sr Manager – Sales Enablement (Customer Zero)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience We are seeking a Product Marketing Sr Manager – Sales Enablement to lead cross-functional partnerships and the development and activation of field-facing content for the Customer Zero program. Customer Zero is how Salesforce shares its own transformation into an Agentic Enterprise and creates repeatable blueprints for customers to follow. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations and other field programs. You will partner closely with the Senior Director of Customer Zero, sales leaders, event teams and product marketing leads to understand what the field actually needs to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages. Success in this role requires strong storytelling, deep empathy for both customers and sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable. What You’ll Actually Be Doing • Flexibility, Creativity and Curiosity: Be able to listen deeply and continuously, taking in signals from multiple channels, shifting thinking and pivoting strategy and tactics to fit the needs of the team, the customers and the field. Be passionately enthusiastic about what could be possible and constantly learning new things to find ways to make it happen. • Sales Enablement Strategy & Field Partnership: Build strong relationships with sales leaders, sellers, and field enablement teams to listen and understand what content is needed, what formats are most effective, and what actually gets used in customer conversations. Translate field insights into a clear sales enablement strategy for Customer Zero. Continuously gather feedback and iterate on assets to improve adoption and effectiveness. • Customer Zero Story Activation for Sales: Translate Customer Zero transformation stories into sales-ready materials, including first-call decks; executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.); case studies and narrative summaries; demo scripts and supporting materials; and video content. Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real-world transformation. • Content Development & Customization: Develop, maintain and evolve a library of high-impact, reusable enablement assets. Adapt core narratives into role-based versions, different levels of technical depth, and various form factors to fit each channel. Ensure content is clear and easy for sellers to use, modular and adaptable, and consistent with Salesforce messaging and positioning. • Cross-Functional Collaboration: Partner with Cu