Tiktok Ads Specialist

Podean is a leading marketplace agency helping brands accelerate growth across Amazon, Walmart, Target, TikTok Shop, and other digital commerce platforms. We combine strategic expertise, data-driven insights, and creative innovation to deliver measurable business outcomes for our clients. About Social Commerce Club We are at the intersection of eCommerce, content, and social media, and we aim to lead this movement with agility, creativity, and measurable impact. Whether it’s TikTok Shops, YouTube Shopping, or another platform that hasn’t even launched yet, our focus is always on turning views into sales. Our job is not just to make great content or run profitable ads—it’s to merge the two into a powerful, scalable system that grows brands. The future belongs to brands that adapt and thrive on social platforms, and we’re building the bridge to that future. About the Role We are looking for a TikTok Shop Media Buyer to build, manage, and scale paid media programs for ecommerce brands. This role owns day-to-day campaign execution, budget pacing, testing, optimization, and paid performance reporting across TikTok Shop accounts. The ideal candidate understands how paid media works alongside creator content, affiliate activity, product selection, and promotions. They can make fast, informed decisions in the ad account and explain what the results mean for the broader TikTok Shop strategy. Key Responsibilities Campaign Management & Optimization • Build, launch, and manage TikTok Shop ad campaigns, including GMV Max and other relevant campaign types. • Match products, offers, and creative assets to the right campaign structures. • Monitor performance and budget pacing daily, adjusting spend and settings to meet client growth and profitability goals. • Identify underperforming campaigns and take timely action to improve efficiency. • Scale winning products and creative when performance supports increased spend. • Keep campaign setup, tracking, and reporting accurate across accounts. Testing & Growth • Develop structured tests for products, creator content, hooks, offers, and campaign approaches. • Maintain a testing plan and learning log that records results and informs the next round of decisions. • Identify the creative and product signals behind strong performance, then share those learnings with strategists, affiliate teams, and creative support. • Align paid media priorities with product launches, creator activity, and promotional calendars. • Recommend scaling plans that balance spend growth with each client’s ROAS, efficiency, and profitability targets. • Stay up to date on latest rollouts from TikTok in terms of new features, trends, platform updates. Reporting & Collaboration • Prepare weekly performance reports with clear insights, actions taken, and recommended next steps. • Flag performance changes, pacing issues, and emerging risks early. • Work closely with the TikTok Shop strategist to connect media decisions to each client’s broader growth plan. • Communicate paid media learnings in a way that helps the wider team improve creator briefs, product focus, and campaign planning. Key Deliverables • Accurate, timely campaign builds and launches • Daily optimization and budget pacing • Weekly paid performance reports and recommendations • A current testing plan and learning log • Clear recommendations for scaling products, creative, and spend Required Experience • Hands-on experience managing TikTok Shop paid media, including GMV Max. • Experience building, optimizing, and scaling ecommerce campaigns against ROAS and profitability goals. • Strong understanding of how creator content, affiliates, product performance, and promotions affect TikTok Shop ads. • Ability to analyze performance data, d