Principal, Customer Storytelling & Advocacy

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: • San Francisco, CA • Austin, TX • London, UK Role summary We’re looking for a visionary, hands-on storyteller to reinvent how Cloudflare brings customer impact to life. This person will combine the narrative instincts of an exceptional writer and editor, the technical fluency of a product marketer, the relationship skills of a customer advocate, and the creative eye of a producer. You'll interview customers and their executives, find out what was at stake for them, and explain what they built on Cloudflare in language a CFO and a developer can both follow. We welcome ideas no one has tried yet. You'll own the creative standard for video and content. You will raise the creative and production bar across video, case studies, campaigns, executive content, and onstage moments, helping make Cloudflare more relatable without sacrificing technical credibility. You will also build repeatable, AI-enabled workflows that enable us to discover, produce, and amplify distinctive customer stories at scale. Role responsibilities • Interview customers and find the story: Work directly with customers and their executives to learn what problem they had and what changed after they solved it. • Explain the technology in simple terms: Turn topics like Zero Trust or Workers AI into stories that business and technical readers can both follow, and keep the technical details right. • Lead a few big moments each year: Own a few major storytelling projects a year, such as a film, a campaign, or a customer segment in a Cloudflare Connect keynote. • Come up with ideas that get noticed: Pitch creative concepts that make people stop scrolling, such as a surprising angle or a format no one else has tried. • Try new formats: Pilot formats beyond the case study, such as documentary-style series, live builds, short social video, interactive data stories, customer takeovers, and podcasts. • Set the quality standard: Decide what good looks like for customer stories in every format, and hold agencies, freelancers, and internal teams to it. • Supply executives with stories: Give Cloudflare leaders the customer stories and proof points they use in keynotes, briefings, social posts, and customer meetings. • Work across