Lead, Community Growth Marketing Manager

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. The Lead, Community Growth Marketing Manager leads community strategy, member experience, and integrated marketing across GitLab’s community portfolio including the Software Engineering Leadership Forum . This role defines how our communities grow and deliver value, building experiences that foster meaningful connections, sustained participation, and long-term engagement. This is an opportunity to build community as a growth practice, turning community relationships into impact supporting GitLab’s growth flywheel. What you'll do • Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy. • Lead the programming and audience experience for SELF events and chapters. Define the purpose, format, agenda, speakers, and follow-up, partnering with program operations and event teams on logistics and delivery. • Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams. Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so SELF and other programs scale without losing personalization. • Build SELF's annual programming and marketing calendar. Coordinate experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities. • Put AI to work in community marketing. Experiment with ways to automate workflows, understand member feedback, personalize content, and make better decisions. Apply human judgment, review outputs for quality, and handle member data responsibly. • Partner with Sales and Customer Success to identify priority accounts and top customer champions. Build relevant paths for them to join and contribute to community programs as members, speakers, and peer leaders, with coordinated outreach and follow-up. • Collaborate with internal executive teams and crossfunctional partners, as well as external community partners to seed growth and integrate across existing plans. • Track, measure and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy. What you'll bring • Experience building or scaling communities, membership programs, or peer networks. • Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journe