Lead Product Marketing, AI Decisioning Studio

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About the role

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Hiring Manager: Christy Poulos Team: Product Marketing Why This Role, Why Now Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment. This is the most technically demanding product area in Product Marketing at Braze, and one of the most strategically consequential. Decisioning sits at the intersection of our data foundation and our AI capabilities — it's the product that makes both of them mean something to a customer. It competes in the fastest-moving corner of enterprise software, against a set of players that changes every quarter, in front of buyers who range from a CMO to a staff data engineer. This is a senior individual contributor role for someone who wants depth over breadth. You will own Decisioning Studio including positioning, messaging, marketing plans, launch motion, competitive strategy, field narrative, and you'll do it as a peer to the PMMs who carry the rest of the Braze portfolio, helping shape the overarching narrative that connects it all. What You'll Own • Decisioning Studio product marketing including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative. Every decision about how this product reaches the market runs through you. • Technical audience credibility. Own how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators. These are audiences that will not tolerate marketing that skates over how something actually works. • Competitive strategy for decisioning and AI-driven personalization. Know this competitive set cold, and turn that knowledge into positioning that wins deals rather than positioning that describes the market. • Your contribution to the Data & AI portfolio narrative. Decisioning Studio doesn't stand alone. You'll partner with the PMMs who own the Braze Data Platform, observability, Account Objects, Operator, and Agent Console to build the overarching story that explains why these products belong together. • Roadmap influence. Partner with Product Management and Engineering as a genuine strategic peer, bringing market and customer insight that shapes what gets built, not just how it gets announced. What You'll Do • Translate genuinely complex technology into language that lands. Decisioning logic, large language models, agentic systems, data infrastructure — you make hard things clear without making them shallow, and you adjust register for the room without losing substance. • Run launche

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