Jobs / United States / Postman INC
Senior Demand Generation Manager
Postman INC · 🇺🇸 San Francisco, California, United States
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 16 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 4 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- Last confirmed live 23 days agoWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
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Sponsor Radar — Postman INC
The US Department of Labor certified 16 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 4 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Postman INC →
About the role
Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business. What You’ll Do Demand Generation Strategy & Pipeline Execution • Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. • Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics. • Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches. • Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics. Content Strategy & Execution • Own the strategy and execution of digital content programs designed to drive pipeline, including: • Long-form and thought leadership content targeting developer and enterprise buyer audiences • Campaign-specific content assets that support awareness, consideration, and deal acceleration • Content experiences — landing pages, hubs, and interactive assets — optimized for conversion • Always-on content programs aligned to product, campaign, and GTM priorities • Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought. Integrated Campaign Orchestration (Content + Digital + ABM) • Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including: • Content-led nurture and re-engagement programs • Account-based content plays targeting priority enterprise accounts • Digital amplification of content assets, events, and product moments • Paid media support where it accelerates content reach and pipeline impact • Ensure content programs support the full funnel — from first discovery to deal acceleration. Sales Partnership & Account-Based Content • Work closely with sales leaders and SDR teams to: • Identify content gaps that are slowing deal progression and build assets to close them • Build account-specific content engagement programs that support pipeline creation and accelera