Product Manager - Business Model Strategy

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About the role

The Opportunity   We are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe’s Creativity and Productivity business segment (historically referred to as Digital Media and home to such premier products as  Creative Cloud,  Acrobat,  Photoshop, Illustrator   and Firefly).  We are a highly visible team responsible for making strategic recommendations that have a significant   financial impact .      Our team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market.  We do this by driving initiatives that optimize new and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy.    As such, the right candidate will find this to be a strong foundation for growth and an outstanding opportunity to have a material impact on the business.      What   You’ll   Do   This   particular role   will   focus   on   developing pricing and packaging   strategies   to address the needs of individual customers across our Firefly suite of offers.   Work will also involve   determining   the pricing of generative AI tools   available   for individual customers across both Firefly & Creative Cloud products.    This may involve the following activities:   ​ • Support defining and optimizing monetization strategy for Firefly Individual offers, including defining portfolio optimizations strategies and recommending enhancements to product roadmaps and configurations    • Continuously   determine   how to best monetize newly developed   generative AI   features, adding them to our credit rate cards where necessary   • Develop and conduct qualitative customer research   • Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger   • Collect, synthesize  and analyze industry and competitor data   • Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues  and margin   • Develop and present arguments that articulate the strategy and return-on-investment   in order to   acquire  and incorporate cross-functional feedback and  ultimately achieve  executive approval   We also ensure smooth execution of our proposals.   • Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing   commerce systems ,   balancing proposals between   theoretical   monetization potential vs. operational   complexity and practicality   • Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals   • Complete post-mortems to ensure proposals are successful and/or refine. ​ What   You’ll   Need to Succeed We are looking for an analytical wiz with high initiative, a strategic   approach   and quantitative talent.   • 3+ years of proven experience crafting pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.   • Understanding of   emerging GenAI capabilities and their practical application across business processes, customer   experiences   and operational workflows.   • The ability to simplify the complex, quickly define   the   core   problem   and frame the solution approach.   • Attention to detail balanced by comfort with ambiguity.   • Excellent deck-writing, communicatio n, and upward-influencing skills.   • Strong EQ and leadership ability.    • Intellectual curiosity.   •

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