Analyst, GenAI Marketing (Bangkok Based, Relocation Provided)

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About the role

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Get to Know Our Team Agoda’s Marketing organization is highly data-driven and uses experimentation, technology and analytics to create measurable value across markets and channels. Marketing has successfully developed a strong bottom-up culture of AI adoption, with teams using GenAI to improve analysis, reporting, campaign operations, content development and other recurring workflows. We are now establishing a small Marketing AI Products team to take the next step: turning the most valuable cross-team opportunities into reliable, scalable and widely adopted products. The team will focus on a small number of high-impact “lighthouse” initiatives while Marketing sub-teams continue to develop and own their everyday, team-specific AI use cases. Initial opportunity areas include experiment analysis, business reporting and monitoring, campaign operations, creative workflows and SEO/AEO content. The Opportunity We are looking for a hands-on analyst and product builder who can operate at the intersection of Marketing, data, product development and generative AI. You will identify high-value workflows, translate business problems into clear product requirements, develop and evaluate solutions, and work with developers and Marketing teams to take successful ideas from prototype through deployment and adoption. This is not a traditional reporting role or a purely coordination-focused product role. You will be expected to work directly with data and AI tools, understand users’ workflows in detail and take ownership of delivering measurable outcomes. In This Role, You’ll Get To • Identify recurring Marketing workflows where AI can materially improve speed, quality, scalability or decision-making. • Quantify each opportunity by establishing its current effort, pain points, user base and potential business value. • Translate business needs into clear product requirements, user journeys, milestones and measurable success criteria. • Build and test prototypes using SQL, Python, automation tools and generative AI technologies. • Partner with developers, Technology teams and sponsoring Marketing teams to turn successful prototypes into reliable products. • Design evaluation frameworks covering output accuracy, reliability, usability, safety and appropriate human review. • Lead user research, pilots and iterative testing with analysts, channel specialists and other target users. • Drive rollout, documentation, training and adoption in partnership with sponsoring teams. • Measure hours saved, improvements in turnaround time and quality, adoption levels and downstream business impact. • Maintain a prioritized portfolio of Marketing AI opportunities and communicate progress, learnings and recommendations to senior stakeholders. • Monitor developments in AI capabilities and identify when existing products should be improved, expanded or retired. • Contribute reusable tools, standards and playbooks that help Marketing teams build better AI-enabled workflows independe

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