Demand & Campaigns Lead, EMEA

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About the role

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE: We're looking for an exceptional marketing leader to drive Notion’s growth across EMEA— the team responsible for both the fuel that powers our regional go-to-market and the engine that converts it into pipeline and revenue. You'll lead a multi-disciplinary group of marketers across digital, demand, content, and campaigns, and you'll own the end-to-end system that turns regional narratives into measurable growth across markets. WHAT YOU'LL ACHIEVE: - Lead and develop a high-performing team - Manage and grow a cross-functional team of marketers spanning digital, demand generation, content strategy, and campaign execution. Foster a culture of craft, speed, and accountability. - Own the EMEA content and campaign narrative - Develop messaging houses grounded in real customer problems, use cases, and outcomes. Build modular, deployable content bills of materials (BOMs) — stories, assets, templates, talk tracks, proof points, and examples — that travel across channels and markets. - Lead regional demand generation - Leadership over the EMEA demand engine—across self serve and sales assist audiences, with repeatable programmes that have clear positioning, modular assets, and measurement plans that connect directly to pipeline and revenue. - Orchestrate market launches and flagship campaigns - Translate global narratives into market-ready messaging, toolkits, and channel plans. Lead the content and toolkit workstream for product launches and flagship regional campaigns. Keep cross-functional plans, assets, and timelines aligned and deployable across EMEA. - Enable the wider regional team - Partner with Country Marketing, Storytelling, Sales, and global Product Marketing to ensure consistent storytelling, proof points, and talk tracks across every market and channel. Your team's output is what others build from. - Scale with AI - Build and apply AI-driven workflows to accelerate research, drafting, localisation, and asset iteration at speed — without sacrificing accuracy or customer relevance. Model this capability for the broader team. - Measure and sharpen - Use funnel insights — engagement data, customer feedback, and business metrics — to continuously refine messaging, content, and programmes. Report on what's working and make the case for change when it isn't. SKILLS YOU'LL NEED TO BRING: - 12+ years in B2B marketing — with meaningful time owning both content/narrative and demand generation in a high-growth or enterprise SaaS environment. - Proven people leadership — experience building, managing, and developing multi-disciplinary marketing teams. You know how to hire for craft and lead through ambiguity. - Narrative and content mastery — you can write a compelling messaging house, build a scalable toolkit, and coach others to do the same. Customer emp

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