Marketing Strategy & Operations Manager

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About the role

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE: We’re looking for a Marketing Strategy & Operations Manager based in San Francisco or New York. This person will be the operational backbone of Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed. You'll own the end-to-end of campaign services across templates, QA, deliverability, and execution. You’ll also play a role in the monitoring, debugging and managing any MQL/MQA issues (from creation to handoff to Sales) as they arise. You'll work across many teams across multiple regions (EMEA, AMER), partnering closely with Marketing, SDR leadership, and our agency partners to build scalable processes and tooling that increase pipeline throughput and campaign quality. If you thrive on building systems that bring order to complexity and love bridging the gap between Marketing and Sales, this role is for you. WHAT YOU'LL ACHIEVE: Campaign Operations - Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC. - Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards. - Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality. - Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements — with a focus on growing the EMEA marketable database. Lead Management - Define MQL/MQA routing rules, making modifications as the business evolves - Debug lead and MQA routing issues, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention. - Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues. SKILLS YOU'LL NEED TO BRING: - 3+ years in marketing operations at a high-growth SaaS company, with hands-on experience in both lead management and campaign execution. - Deep working knowledge of marketing automation platforms (Marketo, Customer.io) and Salesforce — you've built programs, routing rules, scoring models, and campaign architectures in these platforms. - Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics. - Ability to work cross-functionally with SDRs, Demand Gen, and RevOps — you're comfortable navigating stakeholder alignment across teams. - Familiarity with email deliverability best practices and data privacy regulations - Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements. - Track record of building and maturing operational processes — you've taken things from scrappy to scalable. - Experience working in a high growth company, and acr

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