Global Paid Search Marketing Manager
Okta INC · 🇨🇦 Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada
Sponsorship verdict
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Sponsor Radar — Okta INC
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About the role
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Key Responsibilities • Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume. • AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve. • Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensuring all test outcomes are measured for statistical significance before scaling. • Holistic In-Market Reporting: Maintain a unified, real-time view of all in-market campaigns. Deliver clear, executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue ensuring complete transparency of our search footprint. • Martech & Data Integration: Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo). Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops. • Audience & Competitive Intelligence: Conduct advanced keyword research, competitive benchmarking, and first/third-party audience segmentation to identify high-intent targeting opportunities. • Process Automation: Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency and scale our search program. • Account Hygiene & Automation: Actively audit account architecture to eliminate query bleeding and campaign cannibalization. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly. Qualifications • Education: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field. • Experience: 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement. • Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions. • VBB Expertise: Strong experience implementing and optimiz