WPP Media | Planning Manager (MS/WM), Japan

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About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Description WPP Media | Local Planning Manager You will lead local media planning for a well-known global brand, working closely with the client planning lead and cross-functional teams to develop and deliver integrated media strategies for the local market. You will be a strategic thinker with strong communication skills, a positive attitude, and the ability to thrive in a fast-paced, dynamic environment. As a Local Planning Manager, you will own the local planning process end-to-end, ensuring media strategies are aligned with business objectives, market realities, and campaign performance goals. 3 best things about the job: • You will have the opportunity to shape local media strategy for a renowned global luxury client and directly contribute to the achievement of business and media KPIs. • You will work with a collaborative, diverse, and highly dedicated team of colleagues and clients who are passionate about integrated media communications. • The environment is innovative and dynamic, with constant opportunities to test, learn, and evolve media approaches that improve how businesses and consumers connect. Responsibilities of the role: • Lead the development of local media plans and recommendations aligned with client business objectives, brand priorities, and market needs. • Understand the client’s products, marketing goals, target audiences, and competitive landscape to translate them into actionable media strategies. • Develop accurate forecasts, media plans, budget allocations, and scenario simulations with minimal supervision. • Drive local planning discussions and provide strategic input into campaign architecture, channel mix, audience strategy, and timing. • Manage client communications related to planning, campaign performance, and strategic recommendations in a timely and professional manner. • Partner closely with Client Services, regional/global teams, and operations teams to ensure campaign setup, execution, and optimization are aligned and timely. • Oversee campaign setup and trafficking requirements to ensure accuracy, consistency, and readiness for launch. • Proactively identify issues, risks, and optimization opportunities across campaigns, creatives, and platform performance. • Build, review, and present performance reports using various tools, reconciling data from third-party reports and internal system reports. • Create clear, insightful, and visually compelling reporting outputs, including charts, dashboards, and presentations. • Provide recommendations based on campaign data, trends, and learnings to improve performance and inform future planning. • Support billing, reporting, governance, and operational processes as part of end-to-end campaign execution. • Mentor and guide junior team members, supporting capability development and knowledge sharing within the team. • Contribute to quarterly planning reviews, business updates, and strategic proposals. • Tes

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