Brand Manager
Abbvie INC · 🌍 Istanbul, İSTANBUL, TR
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Sponsor Radar — Abbvie INC
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About the role
We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong commercial expertise, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients. • Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction. • Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment). • Manage communications with sales force and cross-functional team to ensure marketing objectives are met. • Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs. • Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution. • Maintain and develop credibility and reputation among key opinion leaders and HCPs. • Develop, implement and update product trainings to sales force on an ongoing basis. • Bachelor’s degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields, • Minimum 2 years of brand manager / product manager experience in pharmaceutical industry, • Advanced level in written and spoken English, • Excellent presentation, planning and organization skills, • Strong analytical & strategic thinking & decision-making skills, • Understanding of the health care environment, the market, the full range of customer and stakeholder needs • Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience, • High level of customer understanding and focus, • Excellent KOL management & communication skills • Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives, • Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks, • Strong innovative attitude, lateral thinking and project orientation. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html