Senior Manager, Marketing Strategy & Operations

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About the role

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: • Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. • Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. • Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. • Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. • Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. • Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. • Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: • 7+ years of experience in operations or strategy, ideally within Marketing and within technology. • Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus. • Strong analytical and data-driven decision-making skills. • Technical proficiency with marketing automation tools, CRMs, and other marketing technologies. • Excellent project management skills, including the ability to manage timelines and resources. • Strong communication and collaboration skills. • Budgeting and financial management skills. Benefits: • Extended health and dental coverage options, along with life insurance and disability benefits • Mental health benefits • Family building benefits • Child care and pet benefits • Access to a Lyft funded Health Care Savings Account • RRSP plan with company match to help save for your future • In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service • Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible. • Subsidized commuter benefits and Lyft ride credits Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any o

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