Signal & Growth Insights Manager

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About the role

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Opportunity The Global Demand Center is building a signal-led demand engine — one that uses account, audience, behavioral, intent, and market signals to identify where we should focus and how we should activate. The GrowthX team, within the Global Demand Center, is taking the lead on this initiative and looking for a new Signal & Growth Insights Manager. The Signal & Growth Insights Manager will help interpret signal, audience, account, campaign, and growth-motion data to surface insights, measure performance, and recommend opportunities for action. This role will support GrowthX strategy by helping the team understand what signals are emerging, which audiences are responding, which motions are working, and where we should refine targeting, activation, or follow-up. The ideal candidate combines analytical capability, B2B demand understanding, curiosity about modern GTM platforms, and strong business judgment. They can build reports, interpret patterns, surface insights, and make practical recommendations that help GrowthX and its partners improve performance. What You’ll Do Interpret signal and audience performance Analyze outputs from GrowthX tools and data sources to identify patterns across accounts, audiences, segments, regions, products, and growth motions. Use platform data and reporting from tools such as Common Room, Clay, 6sense, Salesforce, Marketo, and related GTM systems to understand account and audience behavior. Surface insights about where signals are strengthening, where engagement is increasing, where coverage gaps exist, and where audiences may warrant additional activation. Support TAL and audience insights Provide analytical support and reporting for TAL (Total Account List) segmentation, scoring, and prioritization models. Help quantify audience size, coverage, segment performance, account engagement, readiness indicators, and activation outcomes. Partner with Growth Lab strategy leads to identify what is working, what needs refinement, and where additional analysis is needed. Recommend growth plays and motions Based on observed signal and audience patterns, recommend potential growth plays, campaign inputs, journey triggers, field motions, or xDR follow-up opportunities. Help identify where specific audiences or accounts should be activated based on signal strength, engagement behavior, segment fit, or performance trends. Partner with campaign, journey, field, and activation teams to help translate insights into practical recommendations. Build and maintain reporting Create and maintain reports, dashboards, and recurring views that help GrowthX and its partners understand signal performance, audience coverage, motion performance, and activation outcomes. Use both native platform reporting and business intelligence tools where appropriate. Help stakeholders understand what the data shows, what it means, where confidence is high or low, and what actions should be considered. Measure GrowthX programs and motions Support measurement of GrowthX programs, pilots, and signal-led motions. Define success measures, track performance, summarize learnings, and recommend optimizations. Help the team understand which motions should be repeated, refined, scaled, or discontinued based

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