Social Media Manager, Brand

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About the role

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. We are looking for a Social Media Manager, Brand to drive brand storytelling, social-first creative, and culture-defining activations across our key platforms. This is a role for an experienced social/brand professional who can translate Robinhood's mission into content and moments that resonate with Millennial and Gen Z audiences. You will balance a bold, culturally fluent brand voice with the rigorous compliance standards required in financial services. This role owns brand storytelling, social activations, and creative strategy — it does not include day-to-day community moderation or customer support, which are owned by dedicated teams. This role is equal parts brand storyteller, trend-spotter, creative strategist, and cultural translator. You’ll know how to turn a product moment into a scroll-stopping activation that Millennial and Gen Z audiences share, remix, and talk about. This role is based in our New York, NY, and Menlo Park, CA offices, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams. What you’ll do • Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood’s brand across X, TikTok, Instagram, YouTube, and Reddit — ensuring every post feels distinctly Robinhood and resonates with a Millennial and Gen Z audience. • Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content that make Robinhood’s mission tangible and culturally relevant. • Spearhead social activations: Ideate and execute high-impact brand activations — cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops — designed to build buzz and deepen affinity with Millennial and Gen Z audiences. • Speak fluently to Millennial and Gen Z audiences: Bring a deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent trends (FinTok, FinTwit, money influencers) to keep Robinhood’s content native and credible. • Stay ahead of culture: Constantly track platform algorithm shifts, emerging formats, meme culture, and rising creators to keep Robinhood’s brand presence cutting-edge, timely, and relevant. • Translate insights into strategy: Use social listening and performance data to understand what resonates with our audience, and turn those insights into sharper creative and content decisions. • Champion brand and compliance judgment: Act as a critical line of defense to ensure all brand and activation content adheres to Robinhood’s Content Standards and financial regulations, ensuring information is always fair, balanced, and truthful. What you bring • 5+ years of experience in social media, brand marketing, o

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