Customer Journey & App Analytics Apprentice

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About the role

HI, WE’RE BACK MARKET. We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have. Are you ready to join us? JOB DESCRIPTION: Back Market is on a mission to make refurbished tech the new norm. To achieve this, we use data to better understand our customers, improve their experience, and make smarter product and business decisions. Within the Data Division, the Customer Experience Analytics team supports teams working across the customer journey, CRM, and Services. We help the business understand customer behaviors, identify opportunities to improve the experience, and measure the impact of new initiatives. As a Customer Journey & App Analytics Apprentice, you will primarily support the Customer Journey and App Analytics scope. You will work closely with Product, Tech, UX, and Business teams to analyze customer behavior, support experimentation, and turn data into actionable insights. This apprenticeship is a great opportunity for a curious, structured, and business-oriented student who wants to develop strong skills in product analytics, experimentation, customer journey analysis, and mobile app analytics. YOUR MISSION (IF YOU ACCEPT IT): 🥇 - Support the analysis of customer journeys across Back Market’s website and mobile applications, from discovery and purchase to delivery, return, and after-sales service - Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including A/B tests and other experimentation initiatives - Help formulate analytical hypotheses, define success metrics, analyze experiment results, and identify actionable recommendations - Investigate customer behavior across different touchpoints, segments, markets, and devices - Build and maintain recurring dashboards, reports, and analyses for key stakeholders - Contribute to the improvement of event tracking plans and analytics documentation - Present findings and recommendations in a clear and accessible way to both technical and non-technical stakeholders YOU ARE IN THE RIGHT PLACE IF: ⭐ - You are pursuing a Master’s degree, or equivalent, in data analytics, data science, business analytics, economics, engineering, marketing analytics, or another quantitative field - You have a strong interest in customer behavior, product analytics, experimentation, and digital products - You have solid SQL skills and are comfortable writing, reviewing, and improving analytical queries - You have an analytical mindset and enjoy investigating the reasons behind changes in customer behavior or business performance - You communicate clearly in written and spoken English - You are curious, rigorous, organized, and willing to ask questions - You enjoy working in a fast-paced, international, and collaborative environment Bonus point if : - You have experience with analytics tools such as Amplitude, GA4, Mixpanel, or similar platforms - You have already worked on A/B testing, experimentation, or product performance analysis - You are familiar with mobile app analytics, event taxonomies, or tracking plans ABOUT THE APPRENTICESHIPℹ️ - Starting date: January 2027 - Duration: Ideally for 12 months (24 months to be di

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