Product Lead, Growth Platform

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About the role

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About The Opportunity Our mission is to drive user growth and engagement across global markets by building a scalable growth platform — the shared campaign engine, task and incentive systems, loyalty programs, and ToB operational tooling that power growth for every business line at OKX — and by unlocking acquisition through diversified channels including SEO, ASO, affiliate, referral, and paid. As the Growth Platform Product Lead, you will own the product vision and roadmap for our growth middle-platform, lead a team of product managers, and act as the central partner to business, channel, and regional stakeholders who rely on the platform to hit their growth targets. This is a leadership role for someone who has built growth infrastructure at scale and knows how to turn a fragmented set of campaign tools into a unified, self-serve growth system. What You’ll Be Doing Own the Growth Platform Strategy • Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily. • Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering. • Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls. Build the Platform • Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting). • Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable. • Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints. Enable Channel Growth • Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities. • Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets. Manage Stakeholders Across the Organization • Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance. • Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed. • Influence senior leadership on platform investment, trade-offs, and sequencing; resolve conflicts between business urgency and platform integrity.

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