Integrated Insights & Strategy (IIS) Lead - India (Director)
Pfizer INC · 🌍 India - Mumbai
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About the role
ROLE SUMMARY As a function in the Global Commercial Analytics (GCA) group within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value. The IIS Lead – India is a director-level role that sets the vision and direction for the India IIS team and serves as the primary analytics and insights partner to India commercial leadership. This leader will shape brand and portfolio strategy, inform investment and resource allocation decisions, and lead performance measurement and forecasting for inline and launch brands across the India business. The role owns the India analytics and insights agenda, from prioritization and budget to delivery and business impact. It calls for a senior strategic thinker, a trusted advisor to senior leaders, and an inspiring people leader who builds future-ready capabilities, including advanced analytics and AI. The IIS Lead – India is the strategic analytics and insights leader for the India business. Key accountabilities include (but are not limited to): Strategic Insights Leadership & Business Partnership • Serve as a trusted advisor to India commercial leadership and Business Unit (BU)/franchise heads, shaping brand, portfolio and launch strategies with data-driven recommendations • Set the India analytics and insights agenda and a multi-year roadmap, putting resources toward the work with the greatest business impact • Turn complex research and analytics into clear, compelling recommendations that drive senior leadership decisions People Leadership & Team Development • Lead, coach and develop the India IIS team, setting clear direction, priorities and performance expectations • Build a high-performing, inclusive culture that values curiosity, collaboration, accountability and business impact • Own talent strategy, including hiring, succession planning, performance management and career development • Plan team capacity and the resource model, including contractors and vendor partners, to meet changing business needs Market and Brand Analytics • Oversee the design and delivery of integrated analytics and research plans that use the full range of GCA capabilities: secondary data, advanced analytics/data science and primary market research (PMR) • Guide promotional investment through customer analytics, segmentation and targeting, field force sizing and omnichannel optimization • Champion the use of advanced analytics, AI/machine learning and new data sources to strengthen Pfizer's competitive advantage Performance Management/Forecasting/Operating Plan • Own the performance measurement framework for the India portfolio, proactively identifying performance drivers, risks and growth opportunities • Lead forecasting and scenario planning for the Long Range Forecast (LRF) and operating plans, informing investment and resource allocation decisions • Anticipate market and competitive shifts and recommend strategic responses PMR Management • Set the PMR strategy for India so research investments are well prioritized, innovative and deliver actionable insights • Own the analytics and research budget and vendor partnerships, ensuring value for money • Be accountable for meeting corporate Standard Operating Procedure (SOP) and compliance requirements for all primary market research Enterprise Collaboration & GCA Leadership • Represent India within the GCA and Emerging Markets Asia analytics network, helping develop regional and global capabilities and scale them • Lead alignment with GCA teams and cross-functional partners s