Jobs / Taiwan / Mastercard International Incorporated
Specialist, B2B Field Marketing
Mastercard International Incorporated · 🌍 Taipei, Taiwan
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Sponsor Radar — Mastercard International Incorporated
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About the role
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Specialist, B2B Field Marketing Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. Title and Summary Field Marketing Specialist, Partner Events, B2B Field Marketing – Asia Pacific Overview: Mastercard Services Marketing is seeking an experienced B2B Field Marketing Specialist to help drive Asia Pacific demand generation, field engagement, and regional campaign execution. This role will translate Services Partner Program priorities into market-relevant programs that support partner ecosystem pipeline creation, sales acceleration, and partner engagement across priority solutions and segments. As a key member of the Asia Pacific field marketing team, you will partner closely with Partner Sales, business development, product marketing, regional marketing, Partner Marketing and global marketing teams to develop and execute integrated campaigns. These programs will leverage field events, executive engagements, account-based marketing, digital activation, content, and post-event nurture to reach the right audiences and move opportunities forward. This is a hands-on, high-impact role for a junior marketer who thrives in a fast-moving, matrixed environment. The ideal candidate is commercially minded, highly organized, comfortable working with sales stakeholders, and energized by turning strategy into well-executed programs that create measurable business value. Role: • Plan and manage regional partner events and provide partner support at trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads. • Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs. Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars, with the goal of driving expanding the Partner Advantage Program as well as engagement with existing partners • Contribute to in-market event (owned events and industry events) execution including branding and content development and lead the event planning and execution • Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance • Coordinate with regional business owners, country teams, product marketing, customer marketing, and partner sales teams to deliver integrated programs that are relevant to North America market needs. • Partner closely