Digital Marketing Leader, Consumer Business Group, CDMX

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About the role

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Collaborate with innovative 3Mers around the world As Digital Marketing Specialist for the Consumer Brands of 3M Latin America, you will play a key role in leading the development, execution, and optimization of digital marketing strategies that strengthen brand awareness, consumer engagement, and business performance across assigned consumer brands within the Consumer Business Group for Latin America. In this role, you will contribute by managing paid digital campaigns, always-on digital activities, social engagement initiatives, and digital ecosystem enhancements across websites, social media, social listening, product catalog content, and eCommerce touchpoints. You will collaborate cross-functionally with Integrated Marketing, shopper and channel marketing, consumer insights, media agency, content partners, and portfolio leaders to ensure that digital initiatives are aligned with brand objectives and deliver measurable impact across the consumer journey. One of the most challenging and impactful responsibilities of the role will be to connect digital strategy, content creation, campaign execution, and performance optimization into a consistent consumer experience that supports awareness, consideration, conversion, and retention across Latin America. This position will lead 3 contingent workers located in Brazil. This contingents will enable and strength brand presence across digital media, social platforms, ecommerce PDP's and website ecosystems to improve relevance and engagement in key relevant Latin America markets. The impact you will make in this role • You will close current digital performance gaps by improving consistency in strategy, execution quality, processes, and measurements across owned digital platforms. • You will expand the brand’s digital footprint by strengthening presence across digital channels, improving user experience, and driving stronger consumer engagement. • You will enhance content and eCommerce performance by developing relevant, personalized, and optimized content, including stronger product detail pages and content syndication. • You will strengthen digital capability, prioritization, and measurement by enabling better media planning, faster execution, clearer governance, stronger analytics, and full-funnel business impact. • You will lead three contingent workers based in Brazil to accelerate digital execution across Latin America, strengthening brand presence and consistency across digital media, social platforms, eCommerce product detail pages, and website ecosystems, while improving content relevance, consumer engagement, and market-level digital performance. Your Skills and Expertise   To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:    • Bachelor’s degree in digital media, Digital Marketing, eCommerce, Business Administration, Communications, Advertising, or another related discipline required. • 5+ years of experience in digital marketing and/or eCommerce, preferably within fast-moving consumer goods or digital agency environments, with proven experience managing regional teams. • Languages:  English (strong business proficiency in written and verbal communication). Spanish required, Portuguese desired. Additional qualifications that could help you succeed even further in this role include:  • Experience developing and executing full-funnel digital marketing strategies across paid, owned, and earned channels.

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