Growth Marketing & Acquisition Manager Worry-Free Parenting

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About the role

Job Title Growth Marketing & Acquisition Manager Worry-Free Parenting Job Description Growth Marketing & Acquisition Manager Location: Farnborough Business Group: Worry-Free Parenting (Philips Personal Health) Reports to: Growth Leader About Pregnancy+ Pregnancy+ is the world’s most downloaded pregnancy app, trusted by millions of mums and mums-to-be worldwide. Our mission is to improve the health literacy, happiness, and well-being of every parent-to-be. We blend trusted information with uplifting, intuitive, and inclusive experiences to be the most nurturing companion throughout the pregnancy journey and beyond into postpartum. We support over 6 million active users each month and continue to grow as a leading platform within Philips’ Worry-Free Parenting team, combining empathy, innovation, and design excellence to make every moment feel effortless and supported. Your Role We’re looking for a Growth Marketing & Acquisition Manager to own how Pregnancy+ grows its user base worldwide. You’ll take full ownership of our acquisition strategy across every channel, paid and unpaid, and the measurement that proves what is actually working. You’ll move us away from a narrow, single-channel approach and build a genuine acquisition portfolio: paid social and search, app store optimisation, organic and emerging channels, and the creative engine that powers all of them. Your starting point is always strategic: working out how we grow, where the next wave of acquisition growth will come from, which new channels to open, where the efficiency gains are hiding, and how the mix should evolve over time. From there, you decide how to execute against that plan, calling on a network of freelancers, agencies, and specialist partners, alongside internal support from product, design, content, and analytics, to deliver at scale. You’ll be the single point of accountability for our cost of acquisition and the growth of our active user base. That said, this is not a hands-off role. You should be an operator who is comfortable getting your hands dirty: turning a campaign around fast, shipping a landing page test, fixing a tracking issue, or getting something live yourself when speed matters more than process. The best person for this pairs the strategic view with the instinct and ability to execute. What You’ll Do: Own the full acquisition portfolio • Set and own the acquisition strategy across all channels: paid social (Meta, TikTok), paid search (Google UAC / App Campaigns), Apple Search Ads, app store optimisation (ASO), SEO, and emerging channels such as generative engine optimisation (GEO) and creator-led growth for AI-driven discovery, rather than optimising any single one in isolation. • Own cost of acquisition and active user growth as your headline metrics, and make evidence-based decisions about where the next pound of spend or hour of effort should go. • Continuously rebalance the channel mix and test new or under-exploited channels as clear bets, doubling down on what works and retiring what doesn’t. Drive creative velocity and testing • Treat creative as the primary lever for improving acquisition efficiency, not an afterthought to budget management. • Build a high-output creative engine through UGC specialists, creators, freelancers, and agency partners, increasing the volume and variety of concepts we test by an order of magnitude. • Write sharp creative briefs grounded in audience insight, run structured testing frameworks, and feed winning signals back into the platforms and the wider funnel. Direct agencies, freelancers, and specialists • Source, onboard, brief, and manage a lean network of specialist partners (mobile UA agencies, creative producers, channel specialists), bringing in new specialists as the strategy demands

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