Director, Commercial Sales, EMEA

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About the role

About Vercel: Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience. Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. About the Role: Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You'll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team. What You Will Do: • Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment • Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution • Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management • Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies • Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound • Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies • Accurately forecast and report on team activity and revenue to EMEA sales leadership • Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently • Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment • Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time • Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements About You: • 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams • Proven ability to hire, ramp, and develop commercial AEs in a competitive market • Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality • Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies • Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast a

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