Email Marketing Lead, Principal Associate

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About the role

Email Marketing Lead, Principal Associate If you’re a ‘builder’, consider yourself highly organized (yet scrappy at heart), and love getting inside the mind of your customer, look no further.  We’re looking for an end-to-end customer relationship management (CRM) marketer (with a focus on email marketing) who will be part of our expansion to digital channels. You’ll play a critical role in not only owning this channel, but also building the system from the ground up. You’ll own standing up the email service provider (ESP) instance, collaborating with engineering, compliance, IT, and more to build our email marketing infrastructure, and then be the end-to-end orchestrator of what we hope is a robust CRM program to our critical audience of US and Canada merchants. We’re looking for both a proven track record in owning an email and/or CRM program, as well as someone who ‘leans into’ data instead of away: you look for conversion metrics, NOT just vanity metrics of opens and clicks. You’ve been known to be dangerous enough with SQL or HTML (you know who you are). That said, at a baseline you are a marketer and haven’t forgotten your basic marketing skills (copywriting, eye for design, and attention to detail). What You'll Do • Email journeys: Design automated, trigger-based email sequences that seamlessly align with offline marketing touchpoints, including telemarketing calls, site visits, and direct mail campaigns. • Project management: Project manage enterprise ESP rollouts and migrations, serving as a functional bridge between marketing requirements and engineering builds. • SQL anyone? Write custom SQL queries for dynamic audience segmentation and directly inspect/troubleshoot HTML/CSS templates and copy. • Lower funnel for the win: Evaluate campaign performance using lower-funnel conversion metrics—such as reactivation volume, Cost Per Reactivation (CPR), conversion rates, and funnel velocity—rather than relying on vanity opens and clicks. • Attention to detail: Manage campaign Quality Assurance (QA), cross-client rendering checks, dynamic data validation, and strict alignment with regulatory compliance standards. • Collaborative: Collaborate effectively across cross-functional engineering, analytics, and marketing teams while maintaining a continuous testing agenda and a curious, growth-oriented mindset. • Copywriting & persuasion: Apply direct-response copywriting principles and sales psychology to write clear, persuasive email copy that drives customer action. Basic Qualifications:  • Bachelors Degree or military experience • At least 5 years of marketing operations and CRM experience, specifically leading the technical setup of email service provider (ESP) instances and managing data syncs with Salesforce. • At least 4 years of hands-on experience with Salesforce architecture, Pardot (Account Engagement), or Salesforce Marketing Cloud (SFMC), including defining CRM fields and system integrations. • At least 4 years of experience in direct-response email copywriting • At least 5 years of experience evaluating marketing performance using lower-funnel conversion metrics (reactivation volume, CPR, velocity) Preferred Qualifications: • Bachelors in Marketing, Advertising, Communications or Consumer Behaviors • Strong project management skills, organization skills, and attention to detail • Demonstrated experience managing multiple stakeholders and working cross functionally • At minimum 1 year of hands-on experience writing SQL queries for database segmentation and troubleshooting HTML/CSS templates • Excellent communication skills, paired with constant testing and a curious, growth mindset • Experience writing or auditing direct-response call scripts, field briefs, and objection-handling documentation. • E

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