Medical Marketing Manager (Core Diagnostics)

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About the role

JOB DESCRIPTION: ABOUT ABBOTT Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. WORKING AT ABBOTT At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. ROLES & RESPONSIBILITIES Working Location: Me Linh Point Tower, Ho Chi Minh City Report to: General Manager, Core Diagnostics 1. Responsible for Medical Marketing of all products supplied by CRDx to the Vietnam and Cambodia markets. 2. Work closely with the Commercial team, ensure appropriate assay implementation, scientific positioning, and performance accuracy to achieve Value Expansion and New Account Acquisition. 3. Collaborate closely with Application Specialists to: • Drive effective assay implementation and optimization at customer sites • Support scientific interpretation and resolution of assay discrepancies • Strengthen customer confidence and enable assay share capture and menu expansion 4. Act as the medical authority and strategic partner, ensuring compliant, on‑label use of assays while enabling sustainable business growth and customer confidence. 5. Drive Strategic Marketing and Product Lifecycle Management, including: • Go‑to‑Market strategy • Product portfolio management • Competitive intelligence and differentiation 6. Work closely with Area and Global Marketing and Medical teams to adapt and deploy global strategies, medical direction, and initiatives to the local market, ensuring effective execution and achievement of local commercial objectives. Core Job Responsibilities: Medical & Scientific Leadership: • Drive the medical and scientific aspects of assigned assays strictly within approved market indications (on‑label use), ensuring compliance with regulatory, ethical, and company standards. • Serve as the scientific and medical authority for assigned products, disease areas, and clinical applications. • Demonstrate strong understanding of disease areas, diagnostic algorithms, and clinical pathways, translating these into clear medical and scientific propositions. • Monitor and interpret clinical guidelines, scientific literature, real‑world evidence, and competitive medical data to provide actionable strategic insights. Medical Marketing & Assay Differentiation: • Develop and execute medical marketing strategies that enable assay differentiation, evidence‑based positioning, and lifecycle optimization. • Translate complex clinical and scientific data into clear, compliant, and impactful medical messages to support marketing and sales effectiveness. • Support assay positioning in result discrepancy cases and complex clinical scenarios through sound scientific interpretation and risk mitigation. • Monitor new products launching, promotional items and products transition or   discontinuation plans (phase-in/phase-out) Product Marketing Leadership (Chemistry & Immunoassay) • Lead and develop a team of marketing responsible for product marketing and lifecycle management of Clinical Chemistry and Immunoassay portfolios. • Provide strategic direction, coaching, and performance management to ensure strong product positioning, effective launches, and continuous portfolio growth. • Guid

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