Marketing Manager South - Infectious Disease - Barcelona

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About the role

JOB DESCRIPTION: ABOUT ABBOTT At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life‑changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love. With headquarters in north suburban Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 115,000 colleagues are helping millions of people to live better and healthier, every day around the world. WORKING AT ABBOTT At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. THE OPPORTUNITY Join Abbott Infectious Disease (ID), a global leader in innovative diagnostic solutions that help improve patient outcomes and support healthcare professionals in making informed decisions. We’re empowering smarter medical and economic decision making through the delivery of innovative diagnostic solutions that provide actionable information for better healthcare outcomes. This role purpose is turn marketing into revenue on one of Abbott´s main product in ID and new-product line: own why we win and why we lose, and convert that into segmentation, targeting, positioning, pricing and campaigns. The role is responsible for market understanding, customer segmentation, value proposition development, product positioning, demand generation, launch excellence and sales enablement, while partnering with Medical Affairs, SSL and Sales team stakeholders to support sustainable growth. WHAT YOU’LL DO • Own the win/loss loop on the line: every deal above threshold debriefed within 15 days, monthly synthesis at the business review, quarterly segmentation, targeting and positioning review with the Sales and Country Managers. • Support pricing strategy and value communication in partnership with Commercial Leadership and Finance. e: value messages by segment, price corridor, realized price and margin. • Contribute to health economic and market access initiatives in partnership with Medical Affairs , SSL, and Business developer • Business development: new segments and channels for the line, with the Distributor Manager where the distributor network is the route to market. • Build and maintain strong relationships with key customers and regional KOLs. • Gather voice-of-customer insights to inform marketing strategy and future developments. • Partner with Medical Affairs and SSL in educational and scientific initiatives. • Develop and execute the South Europe marketing strategy for Binax NOW and 3rd party in alignment with global and EMEA priorities. • Identify growth opportunities through market analysis, customer insights and competitive intelligence. • Develop customer segmentation, targeting and value propositions for priority customer • Develop and execute marketing campaigns digital initiatives and educational programs for Binax NOW and and 3rd party in South • Manage promotional materials and customer-facing content for Binax NOW and 3rd party in South • Localize and execute the materials, the communication and campaign related to others products line In Iberia and Italy • Monitor campaign effectiveness and optimize activities based on performance metrics for all camp

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