Digital Growth Manager

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About the role

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. Overview: At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a Digital Growth Manager to own the growth thesis and pipeline outcomes for a set of our most strategic segments and verticals. Reporting to the Director of Digital Marketing, you'll be one of the seasoned operators on the team — the person who decides where we play, sets the strategy, and is accountable for whether it works. This is a player-coach role: you'll define the campaign roadmap for your segments, allocate budget across channels, and set the bar for how the team briefs, tests, and measures — and you'll personally run your highest-leverage campaigns end-to-end. You lead by doing the work at the standard you expect from everyone else, not by handing it off. You'll partner as a peer with Product Marketing, Sales, and Creative leadership, and you'll develop the team who ship alongside you. Please note that this role is on-site at HQ in San Mateo, CA. Key Responsibilities • Own the Pipeline Number: Carry the pipeline and acquisition target for your segments. You own the outcome — not just the campaigns that feed it — and you make the calls on what to double down on and what to pull back • Set the Strategy: Build the growth thesis for your verticals from first principles (revenue, business impact, product-market fit). You own the strategy and are accountable for the result — you decide what we do, then ensure it lands. • Run Your Own Plays: This is a hands-on role. You personally own and execute the highest-leverage campaigns in your segments — writing the brief, building in the channels, and reading the results yourself. You're expected to roll up your sleeves and continually push the bar higher • Bets & Prioritization: Come to the table with informed opinions and new bets on where we should invest across paid Search, LinkedIn, Meta, and emerging channels. Budget and quarterly priorities are set collaboratively across the team — you're expected to shape that process with a strong, data-grounded point of view and ideas that raise our standards, not wait to be told where to focus. • Lead Through Influence: On a senior, low-hierarchy team, leadership comes from influence rather than headcount. You'll shape how we — and the wider org — tackle growth problems: bringing ideas to the table, partnering as a peer with Product Marketing, Sales, and Creative leadership to align on where growth investment goes, and raising the bar for the specialists you work alongside through direct feedback and example. • Define How We Measure: Own the metrics framework for your segments — decide what "working" means

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