Associate Marketing Director - Digital and Consumer Connections

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About the role

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity As the Associate Marketing Director - Digital and Consumer Connections , you will drive digital transformation for Abbott Nutrition Philippines through developing profound understanding of the digital consumer journey and leveraging digital touchpoints to deliver incremental reach, higher traffic and conversion to e-commerce, and enhanced CRM registration and engagement. You will oversee the development and execution of annual activation and CRM plans across all brands with clear KPIs, create and oversee end-to-end consumer journeys to maximize consumer lifetime value, and lead the tracking and analysis of performance to ensure objectives are achieved. What You’ll Do Digital • Guide brand teams in the development and execution of best-in-class digital campaigns with clear linkage to e-commerce and CRM to complete the consumer journey and achieve or exceed agreed KPIs and ROI targets. • Identify the right partners and agencies for digital and mobile-first content, community management, content strategy, digital influencer and KOL management, with the ability to penetrate dark social and closed group communities. • Own the management of ANI digital channels, including websites, Facebook, YouTube, Viber, WhatsApp, and e-store platforms. • Guide and direct brand marketing teams and partner agencies to execute digital campaigns that deliver against brand objectives while ensuring compliance with ANI and local regulatory policies. • Monitor and analyze digital KPIs and competitive activity to recommend corrective actions and identify opportunities for increased performance. • Build marketing team digital capabilities to accelerate digital transformation across the organization. CRM • Act as an active member of the marketing team for overall business planning and decision-making. • Develop annual direct-to-consumer engagement plans aligned with brand objectives, focusing on consumer acquisition, validation, retention, and lifetime value enhancement across all brands. • Drive industry best practices in CRM strategy and recommend changes to remain market competitive. • Oversee call center operations, staffing requirements, technologies, and engagement models tailored to different consumer segments. • Work with and implement capabilities within Salesforce platforms (SFDC and SFMC), including direct-to-consumer and marketing cloud functionalities. • Develop frameworks and dashboards to measure, analyze, and report performance, continuously optimizing acquisition and retention investments. • Partner with brand marketing teams to develop consumer segmentation strategie

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