Digital Outreach Manager, Trial Equity & Optimization

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About the role

We’re here for one reason and one reason only – to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We’ve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But we're not finished yet. Join Kite, as we make even bigger advances in cancer therapies, and help shape where our business and medical science goes next. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows. Job Description Everyone at Kite is grounded by one common goal – curing cancer. Every single day, we seek to establish a direct line between that purpose and our day-to-day work. Join us in this mission!  You will be responsible for supporting Kite’s strategy for representativeness and inclusion in clinical trials in partnership with the multi-year vision for trial equity and optimization. This strategy includes building and nurturing community and advocacy relationships, building awareness internally and externally, driving health literacy, designing diversity into programs and studies, enabling clinical trial patient participation, and improving clinical trial participant outcomes. This role will transform the success of participation and retention of diverse populations that are representative of the global epidemiology of the disease states where we are pursuing treatment, and curative therapies. Collaboration across key development and functional areas is critical (e.g., Real World Evidence, Clinical Operations, Clinical Data Science, Clinical Development, Regulatory Affairs, Medical Affairs, and Public Affairs). Key Responsibilities: • Design and implement digital engagement campaigns that increase awareness, participant engagement, and qualified referrals, leveraging email marketing, digital content, webinars, and targeted outreach strategies. • Develop and execute patient recruitment and enrollment strategies that leverage digital marketing channels and insights from patient, community, and trial equity initiatives to improve awareness, participation, and enrollment across clinical trials. • Design and manage multi-channel digital campaigns (e.g., social media, search, email, websites, and outreach initiatives in collaboration with patient advocacy organizations and community partners) to engage diverse patient populations and drive qualified referrals to study sites. • Partner with Clinical Operations, Patient Engagement, Site Engagement, Medical Affairs, Public Affairs, and external vendors to align recruitment activities with trial timelines, enrollment goals, and Trial Equity objectives. • Monitor and analyze recruitment performance metrics to evaluate campaign effectiveness, patient conversion rates, enrollment trends, and return on investment, providing actionable recommendations for continuous optimization. • Identify and implement innovative digital recruitment strategies and enrollment solutions that increase clinical trial awareness, improve participant engagement and conversion, and optimize enrollment and retention outcomes through scalable, data-driven approaches. • Serve as the digital marketing and patient enrollment subject matter expert, establishing best practices, standard processes, and scalable approaches that strengthen Kite's patient recruitment capabilities and support long-term Trial Equity goals. Basic Qualifications: • 6+ Years with BS/BA OR • 4+ Years with MS/

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