Director, Omnichannel Marketing

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About the role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description   Key Responsibilities 1. Define and Deliver the Iberia Commercial Capability Strategy • Design and execute the long-term Commercial Capability Roadmap for Spain and Portugal. • Act as strategic collaborator to the Sr Director Commercial Operations and key decision makers of the affiliate, including General Manager, Business Unit Directors, Marketing and Commercial Operations leadership teams. • Translate business priorities into scalable capabilities that improve customer engagement, field effectiveness and business performance. • Lead transformation initiatives that combine people, processes, technology and data. 2. Lead Omnichannel Excellence • Define the Omnichannel vision and operating model for Iberia. • Advance customer engagement from channel-based execution toward personalized customer journeys. • Drive adoption of customer-centric engagement models powered by Veeva, dynamic content and channel orchestration capabilities, consistent with Gilead's global omnichannel framework. • Establish omnichannel governance, KPIs and performance management. • Partner with Marketing, Sales, Medical Affairs and Digital teams to ensure integrated execution. • Continuously optimize customer experience through testing, learning and analytics. 3. Drive CRM & Advanced Analytics Transformation • Own Iberia CRM (Veeva) strategy and roadmap. • Lead CRM evolution, optimization and future platform migrations. • Build a best-in-class Customer 360 ecosystem. • Accelerate advanced analytics capabilities, predictive models and data-driven decision making. • Develop actionable insights that improve targeting, segmentation and customer engagement. • Ensure strong data governance and operational excellence. • Liaise with Gilead Regional and Global teams to optimize Global solutions to Iberia Market environnment and competitive requirements. 4. Lead Iberia AI Commercial Strategy • Define the AI vision for commercial and capability-building organizations. • Identify high-value opportunities where AI can improve productivity, personalization, decision-making and customer engagement. • Partner with global and local teams to deploy AI-enabled solutions. • Drive AI adoption across commercial teams through governance, training and change management. • Build a culture where AI becomes embedded into daily ways of working, learning, decision-making and execution. This aligns with recent Iberia initiatives focused on embedding AI into core workflows, adoption programs and role-specific capability development. • Establish AI performance metrics and value realization frameworks. 5. Shape the Future

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