Associate Director, HIV Treatment DTP Marketing

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About the role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description   At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.   We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Making an impact on a global scale For over 30 years, Gilead has been a leading innovator in treating and preventing HIV. Despite tremendous advances in the field, HIV remains a global epidemic with an unequally heavy impact among marginalized populations. Continued innovation is vital to address unmet needs for people who are impacted by HIV to further improve individual and population health outcomes. This role is based out of Foster City CA. Responsibilities • Develop and implement key patient marketing strategies and tactics for the US HIV Direct-to-Patient efforts, with a particular focus on reaching our key priority patient populations leveraging audience insights, segmentation strategies, and personalized approaches to maximize business impact. • Partner with DTP Team to coordinate omnichannel engagement and implement patient strategies and tactics. • Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks. • Gather and analyze data from digital media campaigns to optimize digital media quality and performance. • Work collaboratively within DTP team as well as with cross functional partners to identify synergies, solve key business problems and apply optimizations to the overall efforts. • Lead targeted workstreams as a Subject Matter Expert (SME) for multicultural marketing. • Lead or support a broad range of foundational patient marketing workstreams including: media management; market research; patient conference and event planning and execution; brand ambassador and influencer program management; and more. • Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs. • Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization. • Partner with Gilead Digital Strategy Operations (DSO), and lead media and creative agency teams • Gain approval for marketing materials through internal review process and adheres to established SOP and ensuring mar

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