Jobs / United States / Social Finance INC
Senior Lifecyle Marketing Manager, Smart Card
Social Finance INC · 🇺🇸 Cottonwood Heights, UT
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 186 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 49 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Social Finance INC paid sponsored hires in similar roles1 certified filing for “Lifecycle Marketing Manager” (Market Research Analysts and Marketing Specialists) in NJ: $123k–$123k, median $123k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Social Finance INC
The US Department of Labor certified 186 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 49 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Social Finance INC →
About the role
Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle. What you’ll do: • Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend. • Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals. • Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell. • Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card. • Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs). • Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns. • Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership. • Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders • Direct campaign priorities with Lifecycle Marketing Tech Ops. What you’ll need: • Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) • 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS. • A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale. • Strong analytical chops with experience using various testing methodologies. • Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions. • Effective verbal and written communication skills. • Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership. • Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred. • Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization. Nice to have: • MBA or other advanced degrees • Previous finance, tech, or brokerage industry experience. Compensation and Benefits The base pay