Performance Media Manager - Document Cloud

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About the role

The Opportunity As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobe's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches. In this critical role, you’ll focus on crafting innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You’ll be helping to craft customer marketing strategy on CTV, programmatic media, paid social, and other advertising platforms. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams. What you'll Do • Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets • Serve as a paid media subject matter expert providing recommendations and advice on standard methodologies internally • Partner with analytics team to propose, design, and carry out experiments to find new approaches to boost paid media conversion • Drive internal innovation and vision using your knowledge of the media landscape • Continuously test creative and placements • Contribute to an audience management strategy and playbook, making full use of first-party data What you need to succeed • Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency • Proven expertise in performance media, across CTV, Programmatic Display, and Paid Social • Ability to learn our technology, products, and systems quickly • Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action • Ability to work effectively within a team in a fast-paced, growth environment • Ability to plan, manage and work on multiple projects and schedules • Strong written and verbal communication, problem-solving skills, and a focus on meticulous attention to detail • Clear communicator to deliver POVs with solid rationale • Ambition to grow with the company and take on more responsibility Experience • 5+ years of digital media experience • Bachelor's Degree or equivalent experience About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religi

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