Jobs / United States / Databricks
Principal Demand Generation Manager, Campaign Development
Databricks · 🇺🇸 United States
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 445 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 78 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Databricks paid sponsored hires in similar roles5 certified filings for “Sr. Technical Program Manager” (Computer and Information Systems Managers) in WA: $154k–$242k, median $198k. Most were filed at wage level I (40%) — 1 lottery entry, ≈15% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Databricks
The US Department of Labor certified 445 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 78 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Databricks →
About the role
MKTQ227R22 The Principal Demand Generation Manager, Campaign Development, leads how Databricks plans and scales integrated marketing campaigns across the organization. This role defines the campaign framework and strategic guidance, and enables marketers to execute consistently. They are a key business SME that translates business needs into business requirements for campaign operations and planning tools. Reporting to the Senior Director of Demand Generation, this role is responsible for uniting cross-functional stakeholders to develop and execute biannual, strategic, and integrated marketing plans across Demand Generation, Field Marketing, Corporate Events, Partner Marketing, and Industry. You’ll act as a central hub across various go-to-market teams—ensuring we align with the company's overarching priorities and deliver measurable growth. The impact you will have: • The CMO staff has timely, decision-ready visibility into campaign performance, program and investment shifts, and open questions requiring business guidance, enabling coordinated pivots as priorities change. In partnership with Senior leadership, establishes a clear, repeatable integrated campaign framework; defining the primary GTM campaign themes, audience strategy, target setting, investment mix, channel activation, and regional business-unit planning requirements. Every priority integrated campaign has a consistent, cross-functional plan that aligns audiences, business targets, investment allocation, channel activation, and regional execution before launch. Marketers have practical strategic guidance, templates, and planning standards that improve consistency across campaigns while enabling campaign managers to make effective execution decisions. Translates the campaign strategy into a business requirements documentation (BRD) that the Campaign Operations team can leverage when developing scalable processes, workflows, data fields, and operating capabilities. Evolve planning processes to support more agile integrated campaign planning, clear feedback loops, and greater visibility into campaign readiness and performance. What we look for: • 7+ years of professional experience, including 5+ years in demand generation marketing within a high-growth company. • Strong executive presence and communication skills with the ability to work with senior leadership to debate, drive decisions, and define clear expectations across the organization. • Experience developing, executing, and measuring integrated campaigns end-to-end, with the ability to connect strategy, audience, investment, activation, and performance. • Proven ability to build operational frameworks, planning processes, templates, and feedback loops that drive consistent execution across a complex marketing organization. • Demonstrated experience managing campaign investments and using performance analysis to guide prioritization, resource allocation, and business decisions. • Strong communication and stakeholder management skills, with the ability to influence cross-functional partners and senior leaders toward alignment and action. • Ability to prioritize and deliver in a dynamic, fast-paced environment while managing competing priorities and adapting to changing business needs. • Growth mindset and openness to fresh thinking, new ideas, and opportunities to improve how integrated campaigns are planned and delivered. Pay Range Transparency Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited t