Jobs / Brazil / Mastercard International Incorporated
Director, Product Marketing
Mastercard International Incorporated · 🌍 Sao Paulo, Brazil
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Sponsor Radar — Mastercard International Incorporated
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About the role
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Product Marketing Overview Mastercard Offers is a global ecosystem of benefits, partnerships, and merchant-funded incentives designed to increase cardholder engagement, strengthen issuer relationships, and generate measurable value across retail, travel, dining, and digital commerce. The platform connects consumers to personalized, data-driven offers by leveraging Mastercard’s global network, merchant partnerships, and advanced analytics to deliver relevant, scalable, and frictionless experiences. Within this ecosystem, the Offers program plays a strategic role in driving cardholder engagement, issuer differentiation, and merchant value. The Director, Product Marketing will lead the definition and execution of the local Offers strategy, including product roadmap, market priorities, and execution plans to deliver strong commercial, consumer, and operational outcomes. This role sits at the intersection of product strategy, analytics, partnerships, and execution, with accountability for market-facing product leadership, portfolio performance, stakeholder alignment, and cross-functional delivery. The ideal candidate combines strategic thinking, strong business judgment, data-driven decision-making, and the ability to influence across a complex matrix organization. Role & Responsibilities Strategy & Product Leadership Lead the local product strategy and roadmap for Offers, aligning market needs, regional priorities, and global product direction to drive growth and differentiation. Define success metrics and KPIs across engagement, incremental spend, merchant performance, and issuer value; continuously evolve the program based on insights and outcomes. Identify and prioritize product enhancement opportunities by translating customer needs, market dynamics, and performance insights into scalable solutions and differentiated value propositions. Performance Management & Insights Oversee program performance analysis, ensuring sophisticated segmentation, trend identification, and actionable insight generation. Develop performance frameworks, dashboards, and executive-ready insights to monitor business outcomes, support decision-making, and inform roadmap prioritization. Synthesize complex data into clear strategic narratives and recommendations for senior leadership, issuers, and internal stakeholders. Merchant & Partner Ecosystem Lead the merchant and partner ecosystem strategy, setting priorities across categories and partnerships to maximize scale, relevance, and commercial impact. Partner closely with commercial, marketing services, and account teams to strengthen merchant relationships, optimize offer design, and drive sustainable portfolio growth. Develop business cases and strategic recommendations for partnership opportunities, product enhancements, and market expansion initiatives. Delivery, Operations & Collaboration Oversee end-to-end execution of offers and campaigns, ensuring strong planning, flawless delivery, and continuous optimization. Partner across technology, analytics, operations, and market-facing teams to prioritize initiatives, resolve dependencies, and ensure successful delivery at scale. Ensure effective onboarding of new partners from both contractual and operational