Senior Web Designer, Growth

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About the role

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system. Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI. Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. About this role Our website is one of the most important ways people discover what we offer, understand our value, and decide whether to talk to Sales or start a trial. The Web Growth team owns its roadmap and continuously improves the journey from first impression through to lead capture, demo engagement, signup, and trial start. You’ll treat the website like a product: understand user intent, find confusion and friction, form strong hypotheses, test them with users and data, and turn what you learn into better experiences. You’ll be just as comfortable shaping the problem and influencing the roadmap as you are designing the final interaction, prototype, or page. What you’ll be doing • Experimentation: Designing and iterating on experiments across landing pages, pricing, signup, and conversion flows to improve engagement, conversion, qualified leads, and trial starts. • Collaboration: Working with Growth, Self-serve, Brand, Marketing, Product, Data, Research, and Engineering to turn opportunities into clear, buildable experiences. • Data and insight: Using user insights and funnel data to identify opportunities, define hypotheses, and measure impact. • Product design: Applying product design thinking to comprehension, navigation, forms, interactive demos, responsiveness, and accessibility. • Prototyping and systems: Prototyping in Figma and code, using AI tools where useful, and working within shared components and brand systems. • Roadmap ownership: Bringing ideas to the Web Growth roadmap, not just executing briefs. Must have experience • Experience: 5+ years in web, product, growth, or a closely related design role, with a strong portfolio of shipped, conversion-focused work. • Growth mindset: A track record of using design, growth frameworks, conversion rate optimisation, and funnel analysis to improve outcomes such as leads, conversion, trials, activation, or revenue. • Experimentation: Experience designing and iterating on experiments, including A/B tests or other data-informed approaches. B2B SaaS experience is a plus. • Craft and taste: Excellent visual and interaction design skills, with a sharp eye for typography, hierarchy, detail, and polish. • Systems and brand: Comfortable working within an existing design system and brand, while identifying opportunities to extend and improve it. • AI fluency: Experience using AI in your design practice, including tools such as Claude Code, Cursor, Codex, Figma Make, or similar. You should be able to explain how AI has changed your workflow and what you have built or shipped with it. • Ownership: Able to take a brief

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