Senior Manager, Public Relations

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About the role

Senior Manager, Public Relations – Factor Location: Hybrid position to the New York City HelloFresh Headquarters About Factor At Factor, we’re on a mission to make real food the new standard for how the world eats. We believe convenience should never come at the expense of quality. That’s why every Factor meal is chef-crafted with premium ingredients, thoughtfully prepared in our kitchens, and ready to enjoy in just two minutes. As one of the dominant food brands in America, we’re redefining convenient eating through better ingredients, better nutrition, and a brand that’s challenging the status quo. From partnerships with Serena Williams and Hyrox to premium ingredient innovation and breakthrough creative, we’re building a modern food brand at the intersection of food, wellness, fitness, and culture. We’re looking for a Senior Manager of Public Relations who can help make Factor impossible to ignore. The Opportunity This isn’t a traditional PR role. We’re looking for someone who knows how to create buzz, earn attention, and get people talking —not just secure coverage. As Senior Manager, Public Relations, you’ll help shape how consumers, media, creators, and industry leaders experience Factor. You’ll develop ideas and communications strategies built to travel across earned media, social, creators, partnerships, and culture. You’ll bring a social-first mindset to PR: identifying the stories, moments, conversations, talent, and creative ideas that can break through in feeds first and then expand into broader earned attention. You’ll own day-to-day public relations strategy, lead our agency partner, launch innovative products, amplify major brand partnerships, and find unexpected ways to put Factor into the cultural conversation. The goal is simple: create more moments people notice, share, talk about, and remember. Working across Brand Marketing, Creative, Organic Social, Growth, Culinary, Nutrition, Commercial, Legal, and Corporate Communications, you’ll play a critical role in building one of the most relevant and talked-about food brands in America. What You’ll Do Create Buzz & Cultural Relevance • Develop ideas designed to generate conversation, earned attention, social sharing, and cultural relevance. • Identify emerging trends, conversations, memes, creators, events, and cultural moments Factor can credibly participate in. • Create proactive PR moments rather than relying primarily on traditional announcements and press releases. • Partner with Creative and Organic Social to develop ideas that can live across earned, owned, creator, and social channels. • Continuously ask: What would make people actually talk about this? • Find unexpected ways to put Factor into conversations happening across food, wellness, fitness, sports, and culture. Lead With a Social-First Mindset • Approach communications through the lens of how stories will travel across social platforms, creators, media, and culture. • Work closely with Organic Social to identify real-time opportunities and turn cultural conversations into brand moments. • Help develop PR ideas with strong visual, video, creator, and social storytelling potential. • Identify opportunities for executives, chefs, nutrition experts, athletes, partners, and other brand voices to show up credibly in social conversations. • Think beyond the headline to how every major PR moment can generate content, conversation, and amplification. Develop Brand Communications Strategy • Develop and execute integrated communications strategies aligned with Factor’s business and brand priorities. • Create compelling narratives that reinforce Factor’s leadership in real food, nutrition, and convenient healthy eating. • Build annual and seasonal communications plans supporting

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